AIM Faculty Development

Learning Objectives:

 

• To acquire knowledge on what is Balanced Scorecard

• To learn how to construct a strategy map by making the students actively participate in the process

• To understand that the term “business model” is a story of a business that answers the fundamental questions every manager must ask:

                 a. What is the value proposition?

                 b. How do you deliver the value                                   proposition?

                 c. What resources must you have?

                 d. How do you create shareholder                                value?

In other words, to enable the student to give a well-thought-of answer to the question:

“What is the business model of your company?”